Brand Identity
Your work is big-league. Your logo says fifty bucks or a free AI app. Brand identity design fixes that, and here's exactly what it costs.
No quote dance, no "book a call to find out." A brand identity is the system your whole business wears: logo, colors, fonts, cards, signage, all matching, everywhere. Keep a logo you love, or we design one from scratch. Three flat-rate packages at $297, $697, and $997, every price right here. Two to four weeks start to finish.
A brand system, assembling
One system. Every surface.
What this is
What brand identity design services actually cover.
Brand identity design services create the complete visual system a business runs on: logo, color palette, typography, and brand guidelines, so everything a customer sees looks like it came from one professional company. Unlike a one-off logo, a brand identity is built to work everywhere: your website, business cards, signage, uniforms, invoices, and social profiles. For a small service business, it is usually the first investment that makes customers stop assuming you're small.
Sound familiar?
Your business is better than it looks.
"The logo was fifty bucks on Fiverr. It looks like it."
"I wince a little every time I hand out my card."
"Guys with half my skill look twice my size online."
"It feels like the big guys have weapons I don't."
"Ten minutes in a free AI app. It looks like it."
Here's the truth: your work was never the problem. The packaging was. And packaging is fixable in two to four weeks.
The difference
A logo is one piece. A brand identity is the whole system.
A logo is a single piece. A brand identity is the whole system that piece lives in, and the logo is just the first part of it.
A logo
- One file on your desktop.
- Looks different everywhere it lands.
- Sits on the truck and hopes.
A brand identity
- Logo, colors, fonts, cards, socials. One kit.
- Matches everywhere a customer meets you.
- Comes with a guide that keeps it matching, forever.
The anatomy
Everything a complete brand identity includes.
Logo files, every format
Vectorized, transparent versions, favicon, print and web ready. Your existing logo or the one we design.
every packageColor palette
Your colors with hex, RGB, and CMYK values, so print and web always match.
every packageTypography system
Headline, body, and accent fonts that work together on purpose.
every packageBrand guideline cheat sheet
The one-page rules of your brand. Anyone you hire follows it.
every packageLogo design
Multiple concepts to choose from, never locked into one.
from StandardBusiness card + email signature
The two things you hand out every day, matching the system.
from StandardSocial kit
Profile images and banners sized for Facebook, Instagram, LinkedIn, YouTube, X, and your Google Business Profile.
PremiumComprehensive brand style guide
The full rulebook: usage, spacing, do's and don'ts, voice. The document agencies charge thousands for.
PremiumYour logo, animated
A short motion version for video intros, social posts, and your site.
PremiumOne-time investment. Lifetime brand.
How it works
Done right the first time. Here's the path.
Pick your package.
Flat rate, scoped upfront, pay at order. The price you see is the price.
Tell us who you are.
Our AI onboarding wizard walks your business in plain English: what you do, who you serve, what you love and hate in other brands. No meetings to schedule.
Review your concepts.
Multiple logo concepts from the start, never locked into one. Three focused revision rounds included, and most brands never need a fourth. If you do, they're $47 each.
Get everything.
Your full system in every format, print and digital, including editable source files. Yours outright. Two to four weeks start to finish.
Flat rate. No hourly surprises.
Pick the brand your business is ready for.
Have a logo you love?
Brand Identity: Logo-Ready
$297one-time
We build the system around the logo you already have.
- Logo file prep: vectorized, transparent versions, favicon, every print and web format
- Color palette with hex, RGB, and CMYK values
- Typography system: headline, body, and accent fonts
- One-page brand guideline cheat sheet
- 3 revision rounds included
Need the logo too?
Brand Identity: Standard
$697one-time
The complete system, starting with a logo designed from scratch.
- Everything in Logo-Ready
- Logo design: multiple concepts, never locked into one
- Business card design
- Email signature design
- 3 revision rounds included
Want the whole system?
Brand Identity: Premium
$997one-time
The system documented, dressed for every channel, and in motion.
- Everything in Standard
- Comprehensive brand style guide, the full rulebook
- Social profile images and banners for every platform
- Your logo, animated: for video intros, socials, and your site
- 3 revision rounds included
Three revision rounds are included in every package. More rounds are $47 each.
We build professional brand systems, not quick logos. If you need a $50 logo by Friday, we're the wrong shop, and we'd rather tell you that now.
Side by side
Every deliverable, every package, one look.
| Deliverable | Logo-Ready$297 | Standard$697 | Premium$997 |
|---|---|---|---|
| Vector logo files (SVG, EPS, editable source) | Included | Included | Included |
| Transparent PNGs, light + dark versions | Included | Included | Included |
| Favicon + web-ready formats | Included | Included | Included |
| Print-ready files (PDF, CMYK) | Included | Included | Included |
| Color palette (hex, RGB, CMYK) | Included | Included | Included |
| Fonts (headline, body, accent) | Included | Included | Included |
| One-page brand cheat sheet | Included | Included | Included |
| 3 revision rounds | Included | Included | Included |
| Logo design, multiple concepts | Not included | Included | Included |
| Business card design | Not included | Included | Included |
| Email signature design | Not included | Included | Included |
| Comprehensive brand style guide | Not included | Not included | Included |
| Facebook profile + cover | Not included | Not included | Included |
| Instagram profile | Not included | Not included | Included |
| LinkedIn page + banner | Not included | Not included | Included |
| YouTube channel art | Not included | Not included | Included |
| X (Twitter) profile + header | Not included | Not included | Included |
| Google Business Profile cover | Not included | Not included | Included |
| Your logo, animated | Not included | Not included | Included |
Exhibit A
You're standing in our brand guide right now.
Fair question at these prices: "will it look cheap?" Here's our answer. This site runs on the exact system discipline we'd build you. Open it up:
Every page you've read here obeys this sheet. That's what a brand identity does: it makes a hundred decisions once, so everything you touch comes out matching.
Where this leads
One recent client started with a brand identity. They ended up with the whole machine.
First the brand. Then the brand needed a home, so we built the website. Then the site got an AI chat agent, so no visitor leaves unanswered. Then SEO, so the right people find it. That wasn't an upsell script. It's just what happens when the first rung holds: each step made the next one obvious. Your brand is rung one of a business that finally looks like what it already is.
Your next rung
A brand needs a home.
Rung one, next step
Put it on a real website.
A custom-coded site that wears the new brand, loads fast, and captures leads while you work.
The brand's other home
Show up on social, on-brand.
Your new brand comes with a look built for every channel. Social media is its other home, and we keep it posted and active for you.
Social Media
Not sure the brand is where to start?
Get the whole-business read first.
The $97 Growth Audit reads your whole business, grades where you stand, and tells you which rung to climb first.
Straight answers
Questions, answered.
What's included in a brand identity package?
Every package includes your logo files prepped in every format (vectorized, transparent versions, favicon, print and web), a color palette with hex, RGB, and CMYK values, a typography system, and a one-page brand guideline cheat sheet. Standard adds logo design with multiple concepts, a business card, and an email signature. Premium adds the comprehensive brand style guide, social profile images and banners for every platform, and your logo animated for video and social. Everything is delivered in every format, including editable source files.
What's the difference between a brand identity and a logo?
A logo is a single piece. A brand identity is the complete visual system a business runs on: logo, color palette, typography, and brand guidelines, plus the stationery and digital pieces that carry them. The logo is the first piece of the system, not the system.
How much does brand identity design cost?
$297 if you already have a logo you love and need the system built around it, $697 for the complete system including logo design, or $997 for the whole thing documented, dressed for every channel, and animated. All one-time, flat rate, scoped upfront, no hourly surprises. Three revision rounds are included in every package; extra rounds are $47 each.
How long does it take?
Two to four weeks for a full identity. Logo-only work moves faster.
I already have a logo, or made one in an AI app. Can you use it?
If you love it, yes. Logo-Ready ($297) preps it in every format, vector included, and builds the colors, fonts, and guidelines around it. AI logos usually come as one small image file, so the clean rebuild is part of the job. If you're not sure it's worth keeping, start at Standard and we'll show you new concepts next to it, then you choose. No ego in it.
Do I own the files?
Yes. Final files in all formats, print and digital, including the editable source files. Your brand is your property.
Will it work on a truck, a storefront, or a waiting room?
Yes. You get vector files and CMYK values, which is what wrap shops, embroiderers, and sign printers ask for.
What if I don't like the first concepts?
You see multiple concepts from the start, so you're never locked into one. Three focused revision rounds are included, and most brands never need a fourth. If you do, extra rounds are $47 each.
Your brand deserves better than a DIY logo.
Flat-rate packages at $297, $697, and $997. Scoped upfront, three revision rounds, every file yours, and multiple logo concepts from Standard up. Two to four weeks from now, you hand out the card proudly.
Or just call 725-425-MY-AI. An AI answers. Really.