--- title: "Brand Identity Design Services | MPower Global" canonical: "https://www.mpowerglobal.ai/brand-identity/" source: "/brand-identity/" generated: "2026-11-12T01:14:15.868Z" fingerprint: 92c3a83b60c31ef624422fcf64ea2e66fbd485764e2cd7df4399bdc57236b29f fingerprint_algo: mpg-main-text-v1 --- # Your work is big-league. Your logo says fifty bucks or a free AI app. Brand identity design fixes that, and here's exactly what it costs. No quote dance, no "book a call to find out." A brand identity is the system your whole business wears: logo, colors, fonts, cards, signage, all matching, everywhere. Keep a logo you love, or we design one from scratch. Three flat-rate packages at $297, $697, and $997, every price right here. Two to four weeks start to finish. [Start my brand](https://www.mpowerglobal.ai/brand-identity/#pricing) Demo, a model business assembling its brand system: the Baker Plumbing mark and tagline (Fast. Clean. Fixed.), a four-color palette, a headline font (Archivo Black) and a body font (Inter), then the same system on a business card, a truck door and a social avatar. ## What brand identity design services actually cover. Brand identity design services create the complete visual system a business runs on: logo, color palette, typography, and brand guidelines, so everything a customer sees looks like it came from one professional company. Unlike a one-off logo, a brand identity is built to work everywhere: your website, business cards, signage, uniforms, invoices, and social profiles. For a small service business, it is usually the first investment that makes customers stop assuming you're small. ## Your business is better than it looks. > "The logo was fifty bucks on Fiverr. It looks like it." > "I wince a little every time I hand out my card." > "Guys with half my skill look twice my size online." > "It feels like the big guys have weapons I don't." > "Ten minutes in a free AI app. It looks like it." Here's the truth: your work was never the problem. The packaging was. And packaging is fixable in two to four weeks. ## A logo is one piece. A brand identity is the whole system. A logo is a single piece. A brand identity is the whole system that piece lives in, and the logo is just the first part of it. ### A logo - One file on your desktop. - Looks different everywhere it lands. - Sits on the truck and hopes. ### A brand identity - Logo, colors, fonts, cards, socials. One kit. - Matches everywhere a customer meets you. - Comes with a guide that keeps it matching, forever. ## Everything a complete brand identity includes. ### Logo files, every format Vectorized, transparent versions, favicon, print and web ready. Your existing logo or the one we design. Included in every package. ### Color palette Your colors with hex, RGB, and CMYK values, so print and web always match. Included in every package. ### Typography system Headline, body, and accent fonts that work together on purpose. Included in every package. ### Brand guideline cheat sheet The one-page rules of your brand. Anyone you hire follows it. Included in every package. ### Logo design Multiple concepts to choose from, never locked into one. Included from Standard up. ### Business card + email signature The two things you hand out every day, matching the system. Included from Standard up. ### Social kit Profile images and banners sized for Facebook, Instagram, LinkedIn, YouTube, X, and your Google Business Profile. Included in Premium. ### Comprehensive brand style guide The full rulebook: usage, spacing, do's and don'ts, voice. The document agencies charge thousands for. Included in Premium. ### Your logo, animated A short motion version for video intros, social posts, and your site. Included in Premium. One-time investment. Lifetime brand. ## Done right the first time. Here's the path. 1. ### Pick your package. Flat rate, scoped upfront, pay at order. The price you see is the price. 2. ### Tell us who you are. Our AI onboarding wizard walks your business in plain English: what you do, who you serve, what you love and hate in other brands. No meetings to schedule. 3. ### Review your concepts. Multiple logo concepts from the start, never locked into one. Three focused revision rounds included, and most brands never need a fourth. If you do, they're $47 each. 4. ### Get everything. Your full system in every format, print and digital, including editable source files. Yours outright. Two to four weeks start to finish. ## Pick the brand your business is ready for. Have a logo you love? ### Brand Identity: Logo-Ready $297 one-time We build the system around the logo you already have. - Logo file prep: vectorized, transparent versions, favicon, every print and web format - Color palette with hex, RGB, and CMYK values - Typography system: headline, body, and accent fonts - One-page brand guideline cheat sheet - 3 revision rounds included [Start my brand](https://buy.stripe.com/4gM14p3Xe2NP1lD9103ZK0f) Need the logo too? ### Brand Identity: Standard $697 one-time The complete system, starting with a logo designed from scratch. - Everything in Logo-Ready - Logo design: multiple concepts, never locked into one - Business card design - Email signature design - 3 revision rounds included [Start my brand](https://buy.stripe.com/28E4gB79qewxggx7WW3ZK0g) Want the whole system? ### Brand Identity: Premium $997 one-time The system documented, dressed for every channel, and in motion. - Everything in Standard - Comprehensive brand style guide, the full rulebook - Social profile images and banners for every platform - Your logo, animated: for video intros, socials, and your site - 3 revision rounds included [Start my brand](https://buy.stripe.com/3cI28tbpG1JL7K17WW3ZK0h) Three revision rounds are included in every package. More rounds are $47 each. We build professional brand systems, not quick logos. If you need a $50 logo by Friday, we're the wrong shop, and we'd rather tell you that now. ## Every deliverable, every package, one look. | Deliverable | Logo-Ready $297 | Standard $697 | Premium $997 | | --- | --- | --- | --- | | Vector logo files (SVG, EPS, editable source) | Included | Included | Included | | Transparent PNGs, light + dark versions | Included | Included | Included | | Favicon + web-ready formats | Included | Included | Included | | Print-ready files (PDF, CMYK) | Included | Included | Included | | Color palette (hex, RGB, CMYK) | Included | Included | Included | | Fonts (headline, body, accent) | Included | Included | Included | | One-page brand cheat sheet | Included | Included | Included | | 3 revision rounds | Included | Included | Included | | Logo design, multiple concepts | Not included | Included | Included | | Business card design | Not included | Included | Included | | Email signature design | Not included | Included | Included | | Comprehensive brand style guide | Not included | Not included | Included | | Facebook profile + cover | Not included | Not included | Included | | Instagram profile | Not included | Not included | Included | | LinkedIn page + banner | Not included | Not included | Included | | YouTube channel art | Not included | Not included | Included | | X (Twitter) profile + header | Not included | Not included | Included | | Google Business Profile cover | Not included | Not included | Included | | Your logo, animated | Not included | Not included | Included | ## You're standing in our brand guide right now. Fair question at these prices: "will it look cheap?" Here's our answer. This site runs on the exact system discipline we'd build you. Open it up: Colors: #00CCFF (buttons and links), #E7CD20 (proof and highlights), #060E1C (the page background), #0A1628 (cards and sections). Fonts: **Outfit Bold, every headline.** **Outfit Medium, for emphasis.** Outfit Regular, everything you read. The logo: Top left of your screen: the wide version, built for a slim header. Scroll to the footer: the same logo, stacked, built for an open space. One logo, two shapes, each built for its spot. That's what "final files in every format" buys you. Every page you've read here obeys this sheet. That's what a brand identity does: it makes a hundred decisions once, so everything you touch comes out matching. ## One recent client started with a brand identity. They ended up with the whole machine. The brand: where it started. The website: the brand needed a home. AI Chat Agent: so the site never misses a lead. SEO: then people had to find it. First the brand. Then the brand needed a home, so we built the website. Then the site got an AI chat agent, so no visitor leaves unanswered. Then SEO, so the right people find it. That wasn't an upsell script. It's just what happens when the first rung holds: each step made the next one obvious. Your brand is rung one of a business that finally looks like what it already is. ## A brand needs a home. Rung one, next step ### Put it on a real website. A custom-coded site that wears the new brand, loads fast, and captures leads while you work. [Website Design](https://www.mpowerglobal.ai/website-design/) The brand's other home ### Show up on social, on-brand. Your new brand comes with a look built for every channel. Social media is its other home, and we keep it posted and active for you. Not sure the brand is where to start? ### Get the whole-business read first. The $97 Growth Audit reads your whole business, grades where you stand, and tells you which rung to climb first. [The $97 Growth Audit](https://www.mpowerglobal.ai/marketing-audit/) ## Questions, answered. ### What's included in a brand identity package? Every package includes your logo files prepped in every format (vectorized, transparent versions, favicon, print and web), a color palette with hex, RGB, and CMYK values, a typography system, and a one-page brand guideline cheat sheet. Standard adds logo design with multiple concepts, a business card, and an email signature. Premium adds the comprehensive brand style guide, social profile images and banners for every platform, and your logo animated for video and social. Everything is delivered in every format, including editable source files. ### What's the difference between a brand identity and a logo? A logo is a single piece. A brand identity is the complete visual system a business runs on: logo, color palette, typography, and brand guidelines, plus the stationery and digital pieces that carry them. The logo is the first piece of the system, not the system. ### How much does brand identity design cost? $297 if you already have a logo you love and need the system built around it, $697 for the complete system including logo design, or $997 for the whole thing documented, dressed for every channel, and animated. All one-time, flat rate, scoped upfront, no hourly surprises. Three revision rounds are included in every package; extra rounds are $47 each. ### How long does it take? Two to four weeks for a full identity. Logo-only work moves faster. ### I already have a logo, or made one in an AI app. Can you use it? If you love it, yes. Logo-Ready ($297) preps it in every format, vector included, and builds the colors, fonts, and guidelines around it. AI logos usually come as one small image file, so the clean rebuild is part of the job. If you're not sure it's worth keeping, start at Standard and we'll show you new concepts next to it, then you choose. No ego in it. ### Do I own the files? Yes. Final files in all formats, print and digital, including the editable source files. Your brand is your property. ### Will it work on a truck, a storefront, or a waiting room? Yes. You get vector files and CMYK values, which is what wrap shops, embroiderers, and sign printers ask for. ### What if I don't like the first concepts? You see multiple concepts from the start, so you're never locked into one. Three focused revision rounds are included, and most brands never need a fourth. If you do, extra rounds are $47 each. ## Your brand deserves better than a DIY logo. Flat-rate packages at $297, $697, and $997. Scoped upfront, three revision rounds, every file yours, and multiple logo concepts from Standard up. Two to four weeks from now, you hand out the card proudly. [Start my brand](https://www.mpowerglobal.ai/brand-identity/#pricing) Or just call [725-425-MY-AI](tel:+17254256924). An AI answers. Really.